NIKE RUNNING

BOSTON MARATHON RETAIL ACTIVATION
APRIL 2025
BOSTON, MA

OBJECTIVE: Nike Running aimed to energize the Boston Marathon weekend by positioning its retail presence as the heartbeat of the local running community and a key destination to support Nike’s latest performance footwear and apparel innovations.

STRATEGY: We brought together Boston’s passionate running community and culture through elite athlete panels, youth group activations, and family-friendly engagement zones. In-store customization, product seeding, and art-driven cheer sign stations created immersive moments for runners and supporters alike, turning Nike retail into a hub for both performance and inspiration.

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