JORDAN BRAND

LUKA 4 LAUNCH AT DICK’S SPORTING GOODS
APRIL 2025
DALLAS, TX

OBJECTIVE: Jordan Brand and Dick’s Sporting Goods wanted to celebrate the launch of the Luka 4 by giving back to the Dallas community Luka has played in for years—creating an unexpected surprise and delight moment of connection between the athlete and his Dallas fans.

STRATEGY: We produced a surprise in-store appearance from Luka Dončić at Dick’s Sporting Goods in Dallas, coinciding with his first game back after being traded. The activation included personalized youth programming and community engagement experiences, transforming Luka’s retail appearance into a heartfelt homecoming moment.

20240410-Luka x Jordan x Dicks - 4.10.25-184-.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-19-Enhanced-NR.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-54.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-124-.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-11-Enhanced-NR.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-46-Enhanced-NR.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-144-Enhanced-NR.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-224-Enhanced-NR.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-649.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-726-Enhanced-NR.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-1305-Enhanced-NR.jpg
20240410-Luka x Jordan x Dicks - 4.10.25-1477.jpg
Previous

NIKE BASKETBALL - KD18 EYBL RETAIL POP-UP
Next

NIKE RUNNING - BOSTON MARATHON RETAIL ACTIVATION