JORDAN BRAND

ACADEMY SPORTS + OUTDOORS LAUNCH
APRIL 2025
HOUSTON, TX + CHARLOTTE, NC

OBJECTIVE: Jordan Brand partnered with Academy Sports + Outdoors to celebrate the brand’s national retail launch across Academy doors, with the goal of giving consumers access to Jordan product and a first-hand introduction to the next generation of Jordan greatness.

OBJECTIVE: We produced simultaneous retail activations in Houston and Charlotte, transforming each store into a fully immersive Jordan Brand experience. Each location featured a custom basketball court buildout, athlete-inspired programming. The consumer journey included retail giveaways, live DJs, product tech sessions, art workshops, and curated seeding moments for athletes and influencers.

2025_nike_academysports_03377.jpg
2025_nike_academysports_03884.jpg
2025_nike_academysports_03445.jpg
2025_nike_academysports_03216.jpg
2025_nike_academysports_02950.jpg
2025_nike_academysports_03140.jpg
2025_nike_academysports_03170.jpg
FXVO1235.jpg
Previous

NIKE RUNNING - BOSTON MARATHON RETAIL ACTIVATION
Next

NIKE DIRECT - SUPER BOWL LIX RETAIL MARKETING