NIKE UNITE
BACK TO SCHOOL GRAND OPENING
JULY 2023
BRONX, NY
OBJECTIVE: Nike wanted to make a bold statement in the Bronx with the opening of its new Nike UNITE store by creating a high-impact, community-first celebration rooted in performance sport, community, and culture.
STRATEGY: We activated the store’s opening with a dynamic outdoor basketball court buildout, grassroots clinics led by top trainers, and a marquee athlete Q&A featuring a Nike NIL basketball talent. In-store customization, food trucks, and high-energy retail moments made the store feel like a true extension of the neighborhood and community by partnering with local vendors.
