NIKE BASKETBALL

PEACH JAM ACTIVATIONS
JULY 2025
NORTH AUGUSTA, SC

OBJECTIVE: Nike Basketball set out to create 
pro-level experiences for their One of One athletes at Peach Jam, the crown jewel of grassroots basketball. The goal was to give top EYBL talent a taste of the professional treatment NBA athletes receive at marquee events.

STRATEGY: We developed and executed a multi-faceted activation, anchored by The Lab, a player-only recovery space inspired. We also built and managed three high-energy retail experiences: the Foot Locker Ja 3 Pop-Up, Air Force 1 Customization Studio, and the EYBL Merch Shop. Personalized moments with Ja Morant, elevated the weeklong activation and made the retail experiences feel unforgettable.

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NIKE BASKETBALL - KD18 EYBL RETAIL POP-UP